Winning the Battle for Relevance by Michael McQueen

Author:Michael McQueen
Language: eng
Format: epub
Published: 2018-08-23T16:00:00+00:00

This third instance when Re-Calibrating can be an important exercise is when tough decisions need to be made and the way forward is unclear.

Take the case of a Chicago businessman by the name of Herbert J Taylor who realized the importance of having an objective guide for making decisions based on unchangeable values and principles. Taylor firmly believed that in order to turn around his near-bankrupt company, Club Aluminum, ethically-driven decision-making was necessary: In ‘right’ there is ‘might’ was his motto.

Taylor set out to develop an easy-to-memorize and simple-to-understand ethical yardstick that would guide and influence the decisions and actions of everyone in his company. The end result was a Four-Question test that encapsulated the values of both Taylor personally and the company he had founded.

Is it the truth?

Is it fair to all concerned?

Will it build goodwill and better friendships?

Will it be beneficial to all concerned?

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